Writing for the Web
Write simply
Websites require a unique style of writing. Novelists paint a picture with words. Reporters report the news with dramatic flair. Academics explain complex ideas in context with citations. Web content writers share information as succinctly as possible.
How do you make your website easy for users to digest?
Break up different ideas into different paragraphs
Long, dense blocks of text are intimidating to readers. Several short paragraphs are preferable to a single long paragraph.
Several short paragraphs
Links should be a consistent color and style. Do not change the color of a link to make it stand out. Do not underline any text since it may be confused for a link.